I understand how easy it is to get lost in the maze of all Internet tools, that’s why I’ve prepared a list of 15 useful marketing and analytical tools to help you enhance your recruitment processes.
1) CANVA (www.canva.com)
I think that everyone associates graphic design programs with something difficult and
complicated.
Nothing could be more wrong!
Canva, like folders in Windows, works on a copy-paste/drag-and-drop basis.
The main advantage is that you may use your own photographs and graphics and combine them with photos and graphics included in the program. The database is impressive! I had no trouble finding images for even highly precise employment offers.
It can be used to create graphics for social media, leaflets, and posters. Your entire team can work on a single account. Check out this application!
2) HOTJAR (www.hotjar.com)
Hotjar is a fantastic application that creates click and action heatmaps on your website.
Based on the number of clicks and the time users spend on your site, you can draw conclusions about your users or see the mistakes you made while creating the site.
Perhaps people are clicking in dead zones or don’t recognize the buttons?
The video recordings will show how users navigate your website.
It only takes a few minutes to link the program to your website, and it can save you a lot of money.
3) MAILER LITE (http://www.mailerlite.com/)
You can get up to 1000 newsletter subscribers for free.
You can already prepare automation in the free version of the program, which allows you to schedule the sending of previously prepared messages to each new subscriber.
4) OPTIMIZELY (www.optimizely.com)
Are you sure that the final version of your landing page will convert well? Or could it be better?
Optimizely allows you to test different versions of your website that differ in details and even entire sections!
You can do it even if you don’t know how to code.
5) SPLASHTHAT (www.splashthat.com)
Easy-to-use website builder. If you need to quickly put a website up for an event or a specific offer, then splash will be perfect for you.
You don’t need to have a design talent; the program offers a wide selection of templates.
6) ICONFINDER (www.iconfinder.com)
Free icon source!
If you need something for a website or presentation, you’ll find a perfect one in this free database of ready-to-use icons.
Authors put complete series there, so you won’t have problems finding elements that match.
7) SMARTSUPP (www.smartsupp.com)
Would you like to provide your candidates the option to immediately contact you via video?
Smartsupp, like Hotjar, records the activity of website users in addition to video chat.
8) FREERANGE STOCK (freerangestock.com)
What can I say? One of the best search engines for free stock photographs!
9) Sumome (www.sumome.com)
Do you have a newsletter and are looking for a way to attract readers? Use SumoMe!
SumoMe gives you several options to prepare PopUps encouraging website’s visitors to subscribe to the
newsletter. And, although nobody likes popups, the ones from SumoMe are elegant and it is possible to add a popup only when the user leaves the page.
10) PlaceIt (placeit.net)
Do you need mockups?
Very often it is difficult to fit a photo to a mockup, the photos do not fit, and the programs crop them automatically. If this is your problem – try PlaceIt.
11) OpenTracker (http://www.opentracker.net/)
Another useful tool that can help you with your analytics. It allows you to observe what
individual users were doing on the site and what they were doing at that time. It also collects data from previous visits and shows the source of the visits.
12) TYPEFORM
Typeform allows you to design aesthetically appealing surveys and include images, diagram, and other relevant features. This is supplemented by the analytics and summary module, which allows you to quickly learn about the results. t’s also quite attractive.
13) Tableau Public
According to research, individuals evaluate texts in the form of tables and graphs as smarter than those in plain text.
Our brains play tricks on us. The most crucial thing is that you are equipped with this
knowledge, we may use our understanding to create appropriate graphics and tables for our texts in tableau public.
14) HOOTSUITE
It allows you to manage multiple social media accounts at the same time.
You may combine your company’s Twitter, Facebook, and Instagram accounts and choose which columns to display. Hootsuite also allows you to schedule and publish content in all connected profiles.
15) BUFFER
If you don’t have time to figure out the best moment to post content on social media, Buffer will help you with that.
Buffer creates queues of posts you want to publish and chooses the ideal times to publish them. With a simple browser plug-in, you can easily add new content, for example. A link to a new article or special deal on your website.
